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Five Things Every PM Needs to Do to Turn Into a VP

Five Things Every PM Needs to Do to Turn Into a VP

If you want to move from Product Manager to Product Leader, you need to start operating like one before the title arrives. These five habits will fast-track your growth and make you stand out.

Craig Unsworth's avatar
Craig Unsworth
Jul 12, 2025
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Five Things Every PM Needs to Do to Turn Into a VP
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There’s a lot of content out there for PMs who want to get better at the job. This isn’t one of those posts.

This one is for those who want to grow out of the job - to move from PM or Senior PM into true product leadership. To get out of the weeds, start shaping strategy, and begin operating at a level that drives enterprise-wide impact.

That step from PM to VP is one of the most misunderstood and under-mentored in all of tech. So let’s fix that.

Here are five things every PM should start doing now to prepare for the leap. These aren’t silver bullets. They’re habits. They’re mindset shifts. And they’re how the best PMs become VPs long before the job title lands.

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